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John · Business Owner
The work with Fred
Clear Edge Institute™ · Executive Performance
Freedom by Design for High‑Performing Leaders.
A 90-day behavioral architecture program that removes alcohol as a performance input, built for executives who are already performing, and know there's another gear. Not recovery. Not willpower. Design.
Free · No obligation · Fred reviews every one personally and replies within 24 hours
You don't have a drinking problem.
You have a performance ceiling.
10 Yrs Army Counterintelligence
25+ Yrs Facilitation
FranklinCovey 7 Habits
44 Years Alcohol-Free
30 Peer-Reviewed Studies
The Result · In Their Words
What changed, said by the people who did the work.
Unscripted, recorded after the ninety days. No actors, no incentives.
The Premise
High performers don't have a willpower deficit. They have an undesigned system.
You built a career on discipline and follow-through under pressure. The pattern quietly capping your output isn't a character flaw. It's a set of defaults that were never designed, and what's undesigned can be re-engineered.
01 · Mechanical, not moral
Architecture beats willpower.
Alcohol measurably degrades prefrontal function, the seat of executive judgment, and the loop runs below conscious decision. That's why willpower never fixed it. Anchored in 30 peer-reviewed studies.
02 · Measured, not felt
Clarity is a competitive advantage.
Clarity, decision quality, recovery, presence. Quantified, and finally on the dashboard next to your sleep, training, and coaching.
03 · Elite and contained
Private by design.
A cohort of 8–12 operators at your level, facilitated personally by Fred, confidential end to end. No one outside the room.
The Number
You've put a number on everything else. This is the one still missing.
Sleep score. Training load. HRV. You run on measured inputs, except one. And unmeasured variables set the ceiling.
Sleep
✓ Tracked · Optimized
Training
✓ Programmed · Coached
Nutrition
✓ Dialed · Supplemented
Coaching
✓ Retained · Ongoing
Alcohol
● Unmeasured
Clarity
Even moderate evening intake measurably degrades next-day cognition. You've been absorbing that as “normal.”
Decision Quality
Judgment degrades upstream of the glass, in the exact hours your hardest calls get made.
Recovery
Alcohol suppresses REM in the back half of the night. Your tracker says you slept. Your output says otherwise.
Presence
The last two hours of the day at half attention, compounded across a family and a company.
The assessment puts your number on it. Not generalities.
Get Your Number →About 8 minutes · Free · Confidential
The Method
A 90-day build. Four phases, plus a pattern audit.
Clear Edge 90™ · Program Architecture · 90 Days · 12 Weeks
00
Week 0
Pattern Audit
Map the actual pattern: triggers, environment, identity loops, and the real cost. You can't redesign what you haven't measured.
01
Weeks 1–3
Reveal
Surface the architecture you're running on autopilot. No judgment, no recovery framing. Just the data.
02
Weeks 4–6
Architect
Design the replacement, so the right behavior becomes the path of least resistance instead of the daily fight.
03
Weeks 7–9
Forge
Stress-test the new architecture against travel, pressure, and social context until the default holds on its own.
04
Weeks 10–12
Operate
Consolidate. You leave with a system you operate, not a streak you maintain, and on day 91 you choose from strength.
Who It's For
People who are already winning, and refuse to operate below their ceiling.
Founders and CEOs. Physicians. Attorneys. Senior operators. Typically 35–65, already disciplined, already high-functioning. Cohorts are selective and confidential by design: peers at your level, and no one outside the room.
Fred Auzenne
Founder · Scottsdale, AZ
U.S. Army CI CaptainMBA · Univ. of NevadaFranklinCovey 7 HabitsNutri-Health $7M→$24M44 Years Alcohol-Free
About Fred Auzenne
The architect behind the method.
Ten years as a U.S. Army Counterintelligence Captain. More than 25 years facilitating high performers, through FranklinCovey's 7 Habits and beyond. As an operator, he took Nutri-Health from $7M to $24M.
And he has been alcohol-free for 44 years. Not as a recovery story, but as the foundation of how he's performed for four decades. Clear Edge 90 is the system he built from all of it.
The Program
Clear Edge 90™
Program-delivery guarantee
Every session, every phase, facilitated personally by Fred.
Outcome guarantee
Complete the work and if the result isn't there, re-enroll at no cost.
91
Day 91 is yours.
Ninety days with alcohol removed, run like any experiment you'd trust. On day 91 you choose, from strength: alcohol-free, or moderation on your terms. Not a lifetime vow.
Talk to Fred →One conversation. No commitment required.
Questions
Frequently asked.
No. CE90 is an executive performance program. There is no recovery framing, no addiction language, no clinical model. We treat the pattern as an undesigned system and re-engineer it, the same way you'd redesign any process that was capping output.
Yes. CE90 is a performance program, not a clinical one. If your situation calls for medical or clinical support, this isn't the right room, and Fred will tell you that directly on the call, then point you toward a resource that fits. No pitch, no judgment.
No. CE90 is bounded: ninety days with alcohol removed as a performance input, run like any experiment you'd trust. On day 91 you choose, from strength: alcohol-free, or moderation on your terms. Not a lifetime vow.
The opposite. Phase three, Forge, exists specifically to stress-test the new architecture against travel, pressure, and social context until the default holds on its own.
Discretion is built in. Cohorts are small and composed exclusively of senior operators who value privacy as much as you do. There is no public component and no requirement to disclose anything to anyone.
The investment is covered on your strategy call with Fred. It's backed two ways: a program-delivery guarantee, and an outcome guarantee, complete the work and if the result isn't there, re-enroll in the next cohort at no additional cost.
Fred reads every assessment personally and responds within 24 hours. You'll have one direct conversation, no pitch, no pressure. If CE90 isn't the right fit for where you are, he'll tell you that.
Your next step
One conversation. No commitment required.
Start with the assessment. Then one direct conversation with Fred. Not an enrollment. Not a pitch.
Fred Auzenne · fred@clearedge90.com · 480-544-4467 · clearedge90.com
